Resources Library by ANA

A small rock holds back a great wave

This paper responds to the challenges of globalisation and the digital society by arguing that the problem for MR today is not that of too much change, but rather too little. In a world where data is seemingly infinite, we now need to provide data...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Judith Passingham

Company: KANTAR TNS Malaysia

September 15, 2010

Vive la différence

What does the new age of listening mean in different parts of the world? This paper will contextualise market research online communities (MROCs) within local cultures of social media and research and seek to highlight best practice and potential...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Kate Fleming, Richard Shaw, Tom Skilbeck, Paul Child

Companies: Diageo, Cimigo

September 15, 2010

Insight, cultural diversity, revolutionary change

'If we known about semiotic analysis earlier and commissioned some before going into this market it would have saved us $18 million'. That remark made in 1999, apropos an emerging Eastern European market, came from a senior client at a multinational...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Hamsini Shivakumar, Malcolm Evans

Companies: Space Doctors Ltd, Leapfrog Research and Planning Ltd

September 15, 2010

Meeting business needs by meeting patient and caregiver needs

The online sharing of health-related information has led a grassroots revolution, with technologies like ListServs enabling physicians to share best practices, and public forums like Diabetes.org enabling information exchange. But until recently,...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Julie Wittes Schlack, Michael Jennings

Company: Communispace Corporation

March 3, 2010

Best practices in mobile research

Mobile Internet access is emerging as an alternative to Internet access on desktop or laptop computers. Members of online panels can receive invitations to surveys on their mobile devices, and data collection from respondents using mobile devices is...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Chris Ferneyhough, Chris Ryan, Manuel Zahariev

Company: Vision Critical

October 29, 2009

Protection or participation?

The objective of this paper is to highlight for organisations the specific contemporary challenges presented when carrying out research with children in a fast growing increasingly regulated with multi-platform environment. In doing so the paper aims...

Catalogue: Congress 2009: Leading The Way

Author: Agnes Nairn

September 22, 2009

Developing fragrances for developing markets

This presentation describes the work that has been done by Givaudan in putting together best practices and shared knowledge in developing fragrances for developing markets. The outcome is shown in the form of small case studies that underline...

Catalogue: Fragrance 2009: The Trends Mistral

Authors: Maurizio Volpi, Emmanuelle Constantino, Thomas Inglesant

Company: Givaudan

June 26, 2009

Passive data collection observation and recording

This document aims to bring the existing Guideline up to date and in line with the latest international developments for best practice, and to expand the coverage to include all forms of observation and passive data collection going beyond the...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2009

Co-creating insights

Many brands over the years have talked the talk in terms of being a customer driven organisations, but this has often meant little more than brand teams attending a few customer immersion sessions and testing a few ideas in focus groups and through...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Andrew Needham, Philip McNaughton

Company: Face

February 11, 2009